NIQ, a leader in consumer intelligence, unveiled a groundbreaking global collaboration with The Trade Desk, a global leader in advertising technology. This strategic partnership will integrate NIQ’s consumer intelligence and global insights on shopping behaviors directly into The Trade Desk’s platform, providing marketers with the tools they need to plan and activate more precise and effective ad campaigns.
With this collaboration, new shopper-based audiences will be available on The Trade Desk’s media buying platform, enabling advertisers to target the right consumers in global markets with greater accuracy and effectiveness.
“Our collaboration with The Trade Desk represents a significant step forward in our mission to provide actionable insights across the advertising industry, at a global scale,” said Joshua Pisano, Global Head of Product, Media at NIQ. “By integrating NIQ’s advanced audiences into The Trade Desk’s leading data marketplace, we are empowering advertisers with new data assets that provide more effective ad targeting and drive better marketing performance across global markets.”
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Key Highlights of the Collaboration:
- New Shopper-Based Audiences: Advertisers will gain access to audiences derived from the world’s largest collection of omnichannel shopping data. Additionally, audiences based on digital purchase behaviors and advanced data from MRI-Simmons, a top provider of media planning and insights in the U.S., will be available.
- Consumer Canvas™ Launch: NIQ’s new shopper-based audiences will be introduced under the Consumer Canvas™ brand, a joint initiative between NIQ and MRI-Simmons aimed at offering advanced audience-based solutions for advertisers, agencies, and brands.
- Enhanced Geo-Targeting Capabilities: Advertisers will be able to pinpoint their target audiences with greater precision based on location. This will allow brands to focus on regions with the highest potential for sales growth. The geo-targeting segments are based on an exclusive mix of consumer, retailer, and market data. The Trade Desk will be the first global technology platform to integrate these geo-targeting segments from NIQ, with initial rollouts in Western Europe, followed by North America in Q2 and further market expansions throughout 2025.
“Advertisers are increasingly focused on applying data and decisioning to their media-buying strategies,” said Jay Goebel, Vice President of Data Partnerships at The Trade Desk. “Our collaboration with NIQ brings advanced retail data and geo-targeting capabilities to our platform, empowering brands to make more informed, data-driven decisions.”