PubMatic and Classify Join Forces to Redefine Contextual Advertising with ContentGraph™ Integration

PubMatic, a leading independent technology company powering the digital advertising supply chain, has announced a strategic partnership with Classify, an AI-native platform pioneering semantic intelligence and contextual targeting. This collaboration brings Classify’s ContentGraph™—a cutting-edge content intelligence engine—directly into the PubMatic platform, redefining how advertisers engage audiences in a privacy-first, post-cookie world.

ContentGraph™ delivers AI-powered, URL-level contextual segmentation that goes beyond the limitations of legacy adtech. With this integration, PubMatic customers can now activate highly granular contextual segments and PMP Deal IDs, instantly deployable across any demand-side platform (DSP). The result: sharper audience alignment, improved performance, and enhanced brand safety—without compromising user privacy. One agency leveraging ContentGraph™ through PubMatic reported a 35X boost in click-through rates, illustrating the power of this advanced targeting approach.

“At PubMatic, we acknowledge the critical role of digital advertising in maintaining a vibrant open internet. And we are committed to driving the next era of programmatic innovation by empowering our partners with scalable, privacy-first technology that delivers measurable outcomes. As a leading independent platform, we believe in enabling our clients to maximize the value of their digital advertising investments across every channel and format with best-in-class tools and technology,” said Howard Luks, VP of Audience Solutions at PubMatic. “Integrating Classify’s ContentGraph™ into our platform accelerates our vision for a more addressable, transparent and effective open internet, equipping our partners with the most advanced contextual targeting capabilities available, ensuring they can reach the right audiences with precision in a privacy-compliant environment.”

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By embedding ContentGraph™ directly into its supply-side platform, PubMatic simplifies the path for advertisers and publishers to build, activate, and scale contextual campaigns—reducing reliance on third-party cookies and aligning with growing global data privacy expectations.

“We’re excited to partner with PubMatic on this game-changing integration. As one of the largest SSPs to integrate our AI-powered content intelligence platform, PubMatic is making it incredibly easy for publishers and advertisers to create precise contextual segments and PMP Deal IDs directly through their platform,” said Brendan Norman, CEO and Co-Founder of Classify. “This partnership removes the complexity from contextual advertising and delivers the privacy-first, highly accurate solution the industry needs. It’s a big step forward for smarter, more relevant advertising.”

This partnership represents a major advancement in programmatic contextual targeting—offering advertisers actionable insights, scalable results, and privacy-compliant precision at a time when audience addressability is evolving rapidly.